AVF Co-Founder and current Advisory Board member, Max Loessl, will be speaking at this event, in a segment entitled “Urban Farming – Regional Sourcing 2.0?”, as part of the Fresh Produce Forum.

This session will ask: What possibilities does urban farming offer modern consumers and the trade as a whole? New opportunities for local production and regional sourcing? A serious new trend or just hype from hip urban planners? What advantages are there? What are the problems? In the Fresh Produce Forum, Germany presents its latest product and marketing ideas to excite traders and consumers alike over the coming years.